Case Study
David Cameron Direct
RawFlow's UGB has allowed the UK Conservative Party to get their message to a wider audience by broadcasting public meetings, talks and conferences direct to their homepage.
By broadcasting a variety of public meetings, speeches and conferences via their UGB-powered TV Channel, the Conservative Party have been able to open up their message to a far wider audience than could attend the events in person. By integrating a bespoke, moderated chat module directly into their site, the flexibility of the platform allows potential voters the opportunity to interact directly with each other and the party while the event is in progress.
Cameron Direct is the name for a series of local events around the UK where David Cameron, the Conservative Party leader, comes to talk with, and answer questions from, members of the general public. By integrating the live video stream from these events directly into their site, the audience is no longer limited to those that can attend directly. Virtual attendance allows those unable to travel to the venue or anybody interested in taking part to do so from the comfort of their own computer.